Skyler's Portfolio

HarmoniMix

Project type

  • Individual project

Deliverables

  • Mobile app mockups

Roles

  • Interaction Design
  • Visual Design
  • UX Research

Duration

  • Aug. 2023 - Sep. 2023

BACKGROUND

Overview

Going beyond the traditional music streaming, HarmoniMix integrates the power of social networking, allowing users to connect over shared musical tastes, discover local music events, upcoming concerts, and local artists. Users of HarmoniMix are part of the vibrant community I aim to create.

INITIAL THINKING

Idea:
  • "Re-connect" GenZ post COVID-19
Research Methods:
  • User Studies
  • Market Analysis
Target User:
  • GenZ who need a new way to make friends

RESEARCH

Competitor Analysis

In the ever-evolving landscape of digital music apps, several platforms offer music discovery and social interaction features.

Affinity Map

Pain Points

Persona

User Journey Map

Goal: To share and discuss her new favorite indie band's album with her friends

Feature Brainstorm

During the ideation process, I came up with a lot of ideas of how music could connect people together.

Unique Features

To pick the best features for the app, I thought about what music lovers like Emily really want. So, I chose stuff like discovering new song and share these with her close friends, getting the scoop on nearby concerts, and having a space where everyone can talk about their favorite bands. This way, the app feels like a hangout spot for music fans.

DESIGN

How Might We?

How might we design a music app that seamlessly integrates social networking features, tailored to the preferences and lifestyles of Gen Z?

Information Architecture

Design Highlights
Home Page
Messages Page
Direct Message Page
Map Page
Community Page
Wireframes

Key Frames

REFLECTION

Success Metrics

As HarmoniMix moves from the prototyping phase to a full-fledged app, it's vital to back my innovative features with data-driven insights. Here's my planned approach for success metrics to validate and refine my app's features based on user feedback and behavior:

Key Takeaways

HarmoniMix aims to revolutionize the way users experience music by merging streaming, social interaction, and live event exploration into a single platform. My research indicates a strong desire for a music app that incoporates the function of passive listening to active music sharing and social engagement.

Discussion

As I reflect on my first ever UX Design project, I've realized just how much room there is to grow and learn. Stepping into UX, I knew it was about more than just making things look good; it's about really understanding the people who use your app. I'm starting to see how important it is to get into those user research skills like conducting interviews and surveys.This project has been a real eye-opener for me. It's shown me how crucial it is to keep the user at the center of everything you design. As I move forward, I'm excited to dive deeper into human-centered design. Each project is a chance to learn something new, to make something that not only looks cool but works great for the people using it.

Thank You for viewing

Previous Work: IBM SME